IS

Cobbin Jr., W. Frank

Research Interests (4)

List of Topics (4)

Topic Weight Topic Terms
0.311 implementation systems article describes management successful approach lessons design learned technical staff used effort developed
0.180 technology organizational information organizations organization new work perspective innovation processes used technological understanding technologies transformation
0.122 percent sales average economic growth increasing total using number million percentage evidence analyze approximately does
0.115 information strategy strategic technology management systems competitive executives role cio chief senior executive cios sis

Coauthor Network

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List of Coauthors (2)

Kozar, Kenneth A. 1 Michaele, Stephen J. 1

Article Keywords (5)

human factors 1 ISDN 1 organizational impacts 1 strategic advantage 1
Telemarketing 1

Articles (1)

Establishing Telemarketing Leadership Through Information Management: Creative Concepts at AT&T American Transtech. (MIS Quarterly, 1989)
Authors: Abstract:
    Telemarketing is a growth industry that falls within the realm of information management. The telemarketing services provided by AT&T American Transtech grew from non-existence to a position of leadership in the industry in just four years. The organization was able to accomplish this feat with a total systems approach using innovative methods for approaching and satisfying new markets. Hardware innovations, including the use of ISDN, along with a humanized implementation have been combined in this successful effort. This article describes the telemarketing service effort of American Transtech and the lessons learned that could be applied to other information management organizations.